BA Media Communications

Media Communications BA Program

The Media Communications BA is an innovative program focused on cutting-edge technology and new modes of media production and distribution. This program includes courses such as video production, digital photography and interactive multimedia combined with theoretical courses. The Media Communications degree offers you a balanced, well-rounded education that emphasizes critical thinking, communication skills and technical expertise. The BA enables you to explore the ways in which media and technology are used. You’ll learn to interpret media messages, communicate effectively in context, demonstrate creative problem solving, and exhibit professional knowledge and skills in a number of media. Through coursework, internships, and portfolio reviews, we prepare our students to become successful media professionals - producers, writers, reporters, editors or technicians.

Program Description:

The BA in Media Communications enables students to become familiar with several areas within the communications curriculum. Students will take core courses that will ground them in media theory, writing and production, and then select a 12-hour area of concentration within the programs in the School of Communications.

Learning Outcomes:

 Successful graduates of this program will be able to:

  • Critically analyze media messages.
  • Demonstrate strategic use of media in context.
  • Demonstrate creative problem solving through the application of professional knowledge and skills.

Portfolio Review Course Requirement:

Students must pass a portfolio review, ordinarily in their junior year. To be eligible for the review, students must complete 15 credit hours in the School of Communications, including MEDC 1010, EPMD 1000 or EPMD 1010, and nine additional hours within the School of Communications.

Degree Requirements:

  • A minimum of 128 credit hours consisting of the following:
  • 39 required credit hours
  • Applicable University Global Citizenship Program hours

Required Courses:

  • EPMD 1000 Introduction to Media Production (3 hours)
    or EPMD 1010 Introduction to Media Production for Journalists (3 hours)
  • MEDC 1010 Introduction to Mass Communications (3 hours)
  • MEDC 1050 Introduction to Media Writing (3 hours)
    or JOUR 1030 Fundamentals of Reporting (3 hours)
  • MEDC 1630 Media Literacy (3 hours)
  • MEDC 2200 Ethics in the Media (3 hours)
  • MEDC 2800 Cultural Diversity in the Media (3 hours)
    or MEDC 3260 International Communications (3 hours)
  • MEDC 4100 The Law and the Media (3 hours)
  • SPCM 1280 Interpersonal Communications (3 hours)
  • MEDC 4620 Senior Overview/Thesis* (3-6 hours) or MEDC 4950 Internship** (3 hours)
    *Webster University Vienna students must select the thesis option.
    **Capstone Course-student must earn a grade of no less than B

In addition, students will choose a 12-credit concentration in any one of the disciplines in the School of Communications (ADVT, ANIM, AUDI, FLST, FTVP, GAME, INTM, JOUR, MEDC, PBRL, PHOT, SCPT, SPCM, SPTC). At least six hours of those twelve must be at the 3000-level or above. The remaining six hours must be in any one of the disciplines in the School of Communications. (ADVT, ANIM, AUDI, FLST, FTVP, GAME, INTM, JOUR, MEDC, PBRL, PHOT, SCPT, SPCM, SPTC). Students may petition to complete a professional media practicum (internship) or senior overview with a focus in their area of concentration.

 At the Leiden campus we proudly offer the following concentration tracks.

  • Interactive Digital Media (INTM)
  • Photography (PHOT)
  • Film, Television, and Video Production (FTVP)

(It may be possible to peruse different concentrations through online coursework or study abroad opportunities).

Career Prospects

Graduates with a degree in Media Communication have many career options, including broadcast journalism, television and video production, technical writing, scriptwriting, media marketing, research, public relations, advertising, specialized journalism and instructional technology. Many Webster students decide to do an internship during their studies in order to develop their skills in a particular are in the field. Many students make it a point to take on an internship simultaneously while studying. This way they can acquire the necessary practical experience and skills to work in the real world. This gives them an added edge with their experience.

Course Catalog links: